Videos are becoming a more popular marketing tool. Videos are versatile, video content can attract attention, and video marketing works. Video marketing is quickly becoming an essential part of the digital marketer’s tool belt and is taking the digital landscape by storm.
Videos can be used for a lot of things. Most people utilize videos in their businesses to reach a bigger audience, catch and retain attention, connect with others, and most importantly, increase conversion rates by making sales.
Videos are the perfect combination of entertainment and information. They catch people’s attention, provide value to your audience, and help you get conversions. Not only that, but video content is extremely shareable and can be easily found on video-sharing sites like YouTube.
YouTube is the 2nd largest search engine in the world, just behind Google. Having a video on a platform like YouTube is bound to bring in views, traffic, and business to your company.
However, videos aren’t exactly easy to make. They require skills, software, time, and a lot of effort. Hence, video creation can be a tad pricy. Despite the high costs, many companies are investing in videos because of the results they bring.
The Benefits of Video Marketing
Video marketing offers numerous benefits. In this article, we’re going to break down nine benefits of video marketing and why you should use video marketing for your business.
Videos provide value
Videos provide immense value to your audience. When it comes down to it video marketing is a form of content marketing. Content marketing is the act of creating, publishing, and distributing content that provides value to your audience.
- Videos are an excellent tool for this because video helps you to provide information to your audience, just like articles do, but in a much more efficient manner.
- Also, this things are extremely effective for branding purposes.
- Videos allow you to show off the value of your brand, demonstrate value to the audience, and build trust with your customers.
Videos boost conversion rates
One video can be shared on multiple channels and viewed by hundreds of thousands of people. Videos have a way of going viral and getting a lot of attention. With video marketing, you’re able to establish yourself as an authority in your industry. When done correctly, video marketing allows you to expose your brand to a huge audience. According to HubSpot, including video on a landing page can increase conversions by 80%.
Videos can increase email CTRs
Video marketing can increase your CTRs for emails. You can include video content in various ways such as video testimonials, video reviews, and video demonstrations. An example of video marketing that increases CTRs is email video content. Studies show that video content increases the number of emails opened by 123%. Since video content is so engaging and entertaining, video marketing is one of the most effective ways to increase your sales and conversions.
Search engines prefer videos
When video marketing is done correctly, search engines will favor your video over text on the same page. Having a video on a landing page can boost your page’s SEO and increase video traffic over time. People also prefer videos over other types of content. According video marketing research conducted by Wyzowl, 87% of people would rather watch a video about a product than read a long article.
Videos give businesses credibility
People are more likely to trust video content over text. Videos are also more engaging, entertaining, and sharable. A video is one of the best ways to gain trust and credibility with your audience. It takes more time and effort, but video marketing is one of the best ways to boost your company’s credibility.
Videos are highly shareable
Videos are shareable. People love video content. If you create great video content, people will be sharing it for you for free. Customers like video content and they prefer video marketing. Videos are extremely valuable when it comes to making sales and gaining new customers. Customers will watch video ads longer than they’ll read text ads.
Videos can be repurposed
Videos are versatile. Not only can video marketing be used for your business, but video content can also be repurposed for all aspects, making it a worthwhile investment. The video you create for one promotion can be used for another promotion you’re having. You can also share it across different platforms, reducing the workload for your content marketing team.
Videos are digestible
Compared to other types of content like blog posts and articles, videos are much more engaging and digestible. A video is a much better way to show your audience value. Articles take more effort and time for a person to process, whereas videos require less effort to digest. People also retain information better when the information is presented in a video. Since humans are visual beings, it’s easier to process information from images rather than text.
Videos are everywhere
Today video marketing is everywhere. It has become so popular that video content is highly preferred by search engines. Google alone has video campaigns, video ads, video annotations for their Google+ platform, and a video directory. Videos are extremely valuable for customer acquisition, traffic generation, branding purposes, and credibility. Not many years ago video marketing wasn’t very common, but video marketing is now a must if you want to succeed online.
Videos are memorable
People are more likely to remember video content than text. When it is done right, video content is extremely memorable for your audience. This is because video content is entertaining, but also because video puts a face and personality to your brand. People are video learners, especially millennials who have grown up with video content at their fingertips. If you want to reach a video-loving generation, video marketing is the way to go.
The Bottom Line
Videos are a fun and effective marketing tactic that allows businesses to reach their target audience. If it is done correctly, video can be an extremely valuable and effective marketing tactic that can boost your business and help you gain more customers.
So, what are you waiting for? If you’re looking for a way to boost conversion rates, connect with a broad audience, and deliver your message effectively, you might want to give it a try.