New businesses are often on a tight budget and want to cut corners wherever possible. However, there are some areas where you can’t afford to cut corners and that includes product photography. Good-quality photography can help boost sales significantly and allow you to compete with competitors who have been around for some time. Here’s a look at some reasons why it is a good idea to invest in professional photography instead of relying on DIY images:
1. Catching the Customer’s Eye
The modern business environment is highly competitive, which is one of the reasons why people invest so heavily in product photography. Professional-quality images are carefully staged and designed to attract people’s eyes. They stand out in the crowd and draw prospective customers in. If you’re a new business, you need great pictures to generate sales because you can’t rely on things like brand reputation and product reviews. A good photographer will plan a composition based on solid research, ensuring that the aesthetics of the photographs fit what your target audiences always find appealing.
2.Establishing a Brand Presence
Product photography can help businesses establish a strong brand presence. If you look at some of the most popular brands today like Apple, Tesla, Google, etc, you’ll notice they have a distinctive approach to product photographythat fits in perfectly with their brand message. A strong brand presence can encourage trust and help engage customers for the long term.If you don’t start building a brand presence early, it will be difficult to stand out and generate enough sales to remain afloat. Professional photographers can help you develop a unique aesthetic based on factors like your target audience, industry, competitors, and the latest trends.
3. Providing Product Details
Surveys conducted in recent years reveal that most modern consumers, especially those that shop online, base their purchase decisions on product pictures instead of text descriptions. You need to make sure all of the product images on the page are informative and highlight the item’s unique characteristics. A professional photographer understands the importance of highlighting the details and will make sure your images are descriptive. They will use different cameras, lenses, and lighting arrangements to draw attention to the product’s color, shape, texture, size, etc. They will also make sure these details are captured as accurately as possible. Deceptive images can compromise your reputation in the industry can cause issues down the line.
4. Showcasing Products in Different Environments
Professional product photography usually involves a wide range of styles and approaches. For example, if you want to use a model to highlight the product’s purpose, it is considered lifestyle photography. If you want a plain, minimalist image, you can choose product on white photography. Different approaches can help add some dynamism to your product page and keep the customers engaged for a bit longer. Extended session timings can help you improve your overall sales volume. Experts recommend adding anywhere between 3-5 different kinds of images to your product page to get the best results.
5. Conveying the Right Message
Every picture tells a story and that’s an important aspect of photography. You can reach a customer’s heart through images and create a specific mood on your product page. For example, do you want to convey a message of luxury and timeless elegance? Or is your brand message more energetic and youthful? An experienced photographer will consider these factors carefully before coming up with a composition. They’ll make sure the message fits in with your brand and is reaches the customers. Good photographers will use all of their skills to ensure there are no false messages or inaccurate details slip through.
6. Campaigning on Different Platforms
Most new businesses need to market their products on different platforms, which means they need to make sure their product photographyis suitable for popular websites like Amazon or social media networks. Every platform has a few specific requirements when it comes to product photography. Professionals always make it a point to remain up-to-date with these guidelines. They also double-check the platform’s requirements before they start on any project to ensure they haven’t missed anything.
7. Long-Term Investment
Unlike other marketing or promotional assets, product photographs are usually a one-time investment. Modern camera technology has evolved significantly and most images that are taken today will look fresh even ten years down the line. That’s why it is a good idea to splurge a little on productional product photography. You want to make sure these images are reliable, effective, and visually appealing. Good photographs also provide great returns on investment so you can easily earn back the money you spent within the first few months of uploading the pictures online.
8. Flawless Images
Professional photography isn’t as straightforward as it appears. Experts need to plan every element of it carefully, work with lighting techs and assistants to create a good stage, and then take shots from different angles. Once the photography is complete, experts then choose the best images and edit carefully. They correct errors, remove undesirable elements, adjust white balance and contrast, improve color saturation, etc. Many photographers will send hours ensuring every finalized image is flawless. That’s why it is a good idea to invest in professional product photography.
9. Ability to Process Large Number of Products
If you are building a new e-commerce website and have a large inventory, you need professional product photography. DIY photography can be time-consuming, inconsistent, and riddled with errors, especially if you have a big inventory of products to go through. Professionals have experience with production projects. They can photograph many products in a single day and still produce consistent images. The most experienced professionals can easily shoot pictures of hundreds of products in a single week.Bulk photography is also more affordable and it can help you save thousands of dollars.
As you can see, professional product photography is a good investment, especially for new businesses. It will allow you to start on the right foot and gain good traction in your market. Just make sure you hire a reliable and reputable product photographer for the job.