When it comes to branching into promotional products for your marketing, you have a lot of choices. From pens to stubby coolers all the way to pins. But if you want a great option to start your venture into promotional materials, coffee mugs are a great option.
This is Why Coffee Mugs Are a Favourite Among Businesses
Marketers know that the secret to increasing brand engagement isn’t to just focus on what you’re doing online but consider the value of physical promotional items that benefit the wearer. From here, the universal nature of coffee mugs has some benefits.
Brand Impressions Will Be Higher
As one of the most frequently used branding items, promotional coffee mugs will create an impression every time it is seen. This means it’s a perfect promotional product.
Whether you use it at work, in a café, while browsing storefronts on the street, or at home, your personalised mug is seen a lot every day. Customer brand recall is another major advantage of using branded mugs, as research shows that people can better remember the brand name and specifics when they see it on a coffee mug or cup.
Encourage Sustainability
In this day and age, businesses benefit greatly from adapting to more sustainable practices. By eliminating the need for disposable, one-time-use cups, using reusable coffee cups helps reduce the amount of waste that ends up in our landfills.
When you encourage members of your team, co-workers, and clients to use a reusable coffee cup or mug at work, in their local café, or on the way to work, you help bring about positive change, as a bonus, the visibility and brand uniformity this creates is also a bonus.
Trendy & Affordable
Coffee cups are popular as a product that shows off your personality and eco-credentials at affordable pricing. This means it’s the combination of popularity, low cost, and positive impressions that makes it a dream for businesses. With the knowledge that coffee cups won’t break the bank, you can plan for the coming year and save even more money by buying in bulk.
People Use Mugs
The fact that people simply adore hot drinks, whether when taking their morning commute or just in the morning at the office, is probably the most obvious reason why your organisation needs to use promotional coffee cups.
Mugs are a necessity in every household in Australia, where coffee and tea are consumed in large quantities. Giving custom mugs equals opportunities for repeated engagement due to coffee’s popularity and unwavering consistency in people’s daily routines.
Space For Creativity
The opportunities for decoration are what make using reusable coffee cups enjoyable! The handles, sizes, heat bands, lids, colours, styles, print types, and textures of mugs are all customisable.
Mugs that have been custom printed not only provide a great location for branding but also present opportunities to print in both full-colour and wrap styles. While putting your company’s logo on a mug will undoubtedly have a significant impact, adding creative elements such as images, taglines, or slogans increases engagement opportunities. The opportunities are truly endless.
If you’re in the market to buy promotional coffee mugs in Australia, no one beats Simply Merchandise. With their wide variety of coffee mug designs, from travel mugs to eco mugs and everything in between, they have everything you need including coffee beans! For the best in promotional marketing, get a customised gift from Simply Merchandise.
